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Marketing Tips for Independent Esthetician Business Owners

In partnership with Elite Beauty Society


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Hanna Marcus - Elite Beauty Society


Embarking on your journey as an independent esthetician business owner is an adventure filled with boundless opportunities for growth and success. While it may seem like a daunting endeavor, remember that every step you take will bring you closer to your dreams. Building an esthetician business demands time, dedication, and resources. From discovering the perfect location to curating your product selection and nurturing your clientele, each element is a stepping-stone toward reaching new heights in your business. We are sharing five business-marketing tips tailor-made for independent esthetician business owners like you, igniting the spark that will take your business to a new level.


One of the most critical steps in starting an esthetician business is finding the perfect location. Your ideal location should meet a few requirements to ensure that your business thrives. Firstly, the location should be accessible and visible, with ample parking space for your clients. It should also be located in an area with high foot traffic to get more traffic to your business. Additionally, it should be a safe and comfortable place to relax and unwind for your clients, as they are placing trust in your care for their skin.


Social media platforms like Instagram and TikTok are a must-have for an independent esthetician business owner. These platforms are inexpensive (100% free for organic use), easy to use, and can expand your reach in no time. Start by creating a business account and planning your content calendar. Your content can include before and after pictures, videos, demos, and testimonials to highlight your work. You can also collaborate with local influencers or accounts to promote your business and create paid promotion ads to attract new clients to your business. Your social media accounts should speak to your brand & allow potential new clients to learn more about your business & services that you offer!


Developing a referral program is an excellent way to attract new clients to your business. Word-of-mouth marketing can still draw in a vast number of clients in the era of social media. Create an incentive program that rewards existing clients for referring new clients and watch your client base grow. Some incentives can include a discount, a free service upgrade, or even a free product that you use in your business.


Attending beauty industry events is a great way to learn about the latest industry trends, products, and meet other beauty industry professionals. Networking with other beauty professionals can expand your business network of people and provide opportunities for collaboration and partnerships. It is also an excellent platform to highlight new products and services, as well as your business in an event setting. Better yet, most of these events offer continuing education hours that most states require!


In today’s world, reviews are a top deciding factor on whether or not someone wants to do business with you. Asking for reviews and feedback from your clients is critical for the success of your business. Don’t forget to share them with the world! Positive reviews can be placed on your website, social media pages, and are the perfect way to attract new clients to your business. Feedback and criticism can help improve your services, products, and premises, and make necessary changes that can help you stand above your competitors in your market niche.

Marketing your independent esthetician business is a journey that requires patience, resourcefulness, and dedication. By employing the marketing tips outlined above, you can build your brand, extend your client base, and establish customer loyalty in a crowded market. With your hard work and the application of these invaluable marketing tips, your success in the esthetician world is not just possible; it is inevitable. Best of luck on your journey!

Remember, as you embark on your spa venture, prioritizing liability insurance is essential. This insurance is your safety net, protecting you from unforeseen accidents within your spa. We have teamed up with Elite Beauty Society to offer you the most comprehensive coverage at an affordable rate. Protect your peace of mind with insurance today!

* This blog is for general skin, beauty, wellness, and health information only. This post is not to be used as a substitute for medical advice, diagnosis, or treatment of any health condition or problem. The information provided on this Website should never be used to disregard, delay, or refuse treatment or advice from a physician or a qualified health provider.

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